In the history of indian cricket team bad sponsorship deal
worth Rs 25 crore. MS Dhoni get this big deal with two company. He will get
18-20 crore from Australian sports major Spartan sports in one year. Amity University
will pay a hefty amount of Rs. 6 crore for their logo to be placed on the back
of Dhoni’s bat.
Source: economictimes
Indian cricket captain
and youth icon MS Dhoni is going to achieve another milestone by inking
a bat sponsorship deal worth Rs 25 crore. His bat will carry logo of spartan
sports and Amity university.
According to sources , he will get 18-20 crore from
Australian sports major Spartan sports in one year. This also include a royalty
of goods sold by his joint venture with Spartan sports. A person closed to this
deal said that “It could also include an equity stake in Spartan Sports for
Dhoni,”
Amity university will pay a hefty amount of Rs. 6 crore for
their logo to be placed on the back of Dhoni’s bat.”We are all about leadership
and focus on the youth,” said Atul Chauhan, chancellor of the private university.
“Dhoni too is a great leader and has a big youth connect.”
Dhoni’s earlier bat deal with Reebok fetch him only Rs. 6
crore per year but after this deal his bat will bring him around Rs. 24 crore
which is 4 times of his earlier deal.
Before this deal Virat’s deal with MRF worth Rs. 6.5 crore was highest among
Indians. Dhoni broke the all barriers and bring new concept of sponsorship to
Indian cricket.
According to Arun Pandey, owner of Rhiti Sports that manages
Dhoni, “We are getting more money by splitting our properties and selling them
separately. In the last five years, the MS Dhoni brand has become much
bigger.” Spartan will launch a brand
named as ’7 by MSD’ as a part of this deal.
